The baguette is as French as it gets. There are some wonderful legends, stories and anecdotes as to how the baguette came to exist in its current form and become not only the de facto breakfast of many French people but also, a nation’s symbol and reference point. The word baguette comes from the Latin […]

Waste Less, Enjoy For Longer: A Comprehensive Guide On How To Store, Freeze & Defrost Your Loaves Did you know that 75% of our customers order their loaves pre-sliced? Everything we do at GIB, whether it’s via our loaf personalisation options on the website or our in-box care instructions, has been designed to save you […]

Introducing the Winter Wonderbrioche. This decadent loaf is the perfect Christmas addition to your morning, afternoon or evening. The Wonderbrioche is made with dried fruits and a subtle blend of festive spices, including cinnamon, nutmeg and mixed peel. As with all our products, the Winter Wonderbrioche is made with the highest quality organic ingredients.   Make sure […]

We are committed to bringing you some of the most delicious “healthy” bread in London.  We believe that, if done the artisan way, Sourdough bread can not only be good for the soul but for the body as well. Our Sourdough loaves are handcrafted by Sciascia Storey, an independent artisan bakery in West London, who […]

As the temperate starts to drop there’s no comfort food quite like a bread and butter pudding. Ingredients: 4 cooking apples  1 tblsp lemon juice 1 tblsp cinnamon 100g butter  100g muscovado sugar  100g (?) regular sugar 4 Good In Bread Cinnamon & Raisin Bagels For the custard: 200ml Cream 400ml Milk Vanilla 3 Eggs  […]

So this happened…we have officially surpassed 10,000 deliveries! We couldn’t be more excited to shout about this milestone and we are beyond grateful because it’s in large part thanks to all of you passionate sourdough bread enthusiasts. To celebrate and thank you all, we are giving away our bread bundle of dreams, the Sourdough Loaver’s Basket (pictured below), […]

Hello, I am Emily, founder of Good In Bread. I started Good In Bread in 2020 to join the rising Sourdough revolution. More concretely I wanted to give more Londoners easier access to extraordinary Sourdough bread via a weekly Sourdough subscription. Having grown up in Brittany, France, where bread was at the centre of our […]

Sourdough croutons are a great way to use up any leftover sourdough and we love the added depth that Rye bread croutons have. It compliments the toasted walnuts and tastes almost sweet from the addition of summer figs. If figs are hard to find then dried ones make a nice substitute! Ingredients (for the croutons): […]