We love to talk about the ingenious ways to store your Sourdough. It’s just part of our mission to make your Sourdough experience at home the best it can possibly be! So if you aren’t freezing your bread (which we recommend above everything else for zero waste enjoyment), one of the best ways to store […]

The age old saying ‘eat breakfast like a king’ is a bit of a mantra here at good in bread. Bread is always the hero of our breakfast table. This is Emily’s breakfast of choice. This morning we’ve got some freshly baked sourdough, half an avocado, some cherry tomatoes, radish and some crumbled feta cheese […]

The Philly Cheesesteak Baguette sandwich is pure decadence. We love it on crusty baguette, which we toast whole, in a pre-heated oven set at 190c, for about 3-4 minutes. This recipe has been generously provided by our guest contributing Chef, Jesse Dunford Wood, who is the Head Chef at Parlour Rise and 6 Portland Road […]

The Banh Mi Baguette sandwich originates from Vietnam. It has long been a street food staple in Vietnam and is now known worldwide for its fresh take on the French baguette sandwich. It is fresh, citrussy & tangy. It can be made with chicken, pork or Tofu for the vegetarians & vegans. We love it […]

The baguette is as French as it gets. There are some wonderful legends, stories and anecdotes as to how the baguette came to exist in its current form and become not only the de facto breakfast of many French people but also, a nation’s symbol and reference point. The word baguette comes from the Latin […]

Waste Less, Enjoy For Longer: A Comprehensive Guide On How To Store, Freeze & Defrost Your Loaves Did you know that 75% of our customers order their loaves pre-sliced? Everything we do at GIB, whether it’s via our loaf personalisation options on the website or our in-box care instructions, has been designed to save you […]

Introducing the Winter Wonderbrioche. This decadent loaf is the perfect Christmas addition to your morning, afternoon or evening. The Wonderbrioche is made with dried fruits and a subtle blend of festive spices, including cinnamon, nutmeg and mixed peel. As with all our products, the Winter Wonderbrioche is made with the highest quality organic ingredients.   Make sure […]

We are committed to bringing you some of the most delicious “healthy” bread in London.  We believe that, if done the artisan way, Sourdough bread can not only be good for the soul but for the body as well. Our Sourdough loaves are handcrafted by Sciascia Storey, an independent artisan bakery in West London, who […]