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Sourdough Stories

February 1, 2023

All About The French Baguette

The baguette is as French as it gets. There are some wonderful legends, stories and anecdotes as to how the baguette came to exist in its current form and become not only the de facto breakfast of many French people but also, a nation’s symbol and reference point. The word baguette comes from the Latin […]

January 31, 2023

The History of Sourdough

Sourdough is the oldest and most original form of leavened bread. The oldest recorded use of Sourdough is from the Ancient Egyptian civilizations. It was probably discovered as most things are by accident. It’s believed that either the Egyptian people, being used to making beer, mixed up a bag of flour with beer and produced a light loaf of bread. Another theory is they left some […]

November 9, 2022

Our loaf letter to you

We are committed to bringing you some of the most delicious “healthy” bread in London.  We believe that, if done the artisan way, Sourdough bread can not only be good for the soul but for the body as well. Our Sourdough loaves are handcrafted by Sciascia Storey, an independent artisan bakery in West London, who […]

July 6, 2022

Celebrating 10,000 Deliveries With A Giveaway!

So this happened…we have officially surpassed 10,000 deliveries! We couldn’t be more excited to shout about this milestone and we are beyond grateful because it’s in large part thanks to all of you passionate sourdough bread enthusiasts. To celebrate and thank you all, we are giving away our bread bundle of dreams, the Sourdough Loaver’s Basket (pictured below), […]

June 14, 2022

A Loaf Less Ordinary: Emily’s Journey To A Sourdough Life

Hello, I am Emily, founder of Good In Bread. I started Good In Bread in 2020 to join the rising Sourdough revolution. More concretely I wanted to give more Londoners easier access to extraordinary Sourdough bread via a weekly Sourdough subscription. Having grown up in Brittany, France, where bread was at the centre of our […]

April 27, 2022

Loved By – Find GIB In The Press

Country & Townhouse: “Everyone’s obsessed with sourdough and it’s gobbled up quickly in our house so Good in Bread’s subscription model where it’s delivered fresh to your door (and fits through the letter box) is just genius”. Lucy Cleland Flexible and easy-to-use, a lucky recipient can sit back and wait for their freshly baked loaf to […]

November 30, 2021

Our Best Most Eco-Friendly Packaging Yet

Did you notice? Last week we introduced our home-compostable freezer-friendly slice pouches for your letterbox deliveries. This important step takes us one step closer to being a 100% eco-friendly company. As our loaves are made with 100% organic ingredients, and our deliveries are delivered by zero-emission vehicles, our letterbox packaging, which is now made from compostable […]

November 16, 2021

Skinny or Chunky?

We pride ourselves in being a company that celebrates all things Sourdough and of course, we are all about delighting our customers every step of the way! From the moment you place your order to the moment you bite into that first slice of Sourdough bread, we care about your experience with our products & service! Not […]

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