Over 24 million slices of bread are wasted every day in the UK! We believe that wasting good bread is a crime. At Good In Bread, we strive to do everything we can to keep bread-waste to a minimum. Of course, there are a lot more ways that we can improve, which is why we’ve […]

This month is Sourdough September and we are celebrating the occasion by highlighting 1 benefit of Sourdough per week, along with many tidbits, surprises, fun content & general Sourdough goodness along the way. Sourdough’s benefits are numerous, especially when made the artisan way. This week, we wanted to highlight the number 1 benefit of Sourdough: the […]

Our ‘nutty but nice’ Hazelnut & Cranberry Sourdough Large loaf is the newest member of the Good In Bread family. It is a delightful and surprising twist on our classic White Country ’True Loaf’, and while the white country features a soft, moist and open-textured crumb, its crunchy fruity cousin comes packed with hazelnuts and dried cranberries, giving it […]

Our ‘Loaf of The Week’ subscribers this week may find a lovely surprise in their box to accompany their Sourdough loaf in the form of a delicious Organic Roasted Almond Butter sample.  Packed with nutrients and plant-based, we cannot get enough of this decadent organic almond butter spread.  Lather it on a slice of Sourdough bread […]

The French know a thing or two about a good cheese platter. This summer, I was lucky enough to spend some time in Provence, where the cheese platter was the centre piece of every table scape. It was heaven on earth! Add to that a chilled glass of rosé, some chunky slices of Seeded ‘Eat, Pray, Loaf’, White […]

Our loaves are handcrafted using all-natural ingredients throughout the Sourdough bread-making process, ensuring they will keep much longer than your average store-bought bread.  FRESHNESS Our loaf packaging ensures freshness for a longer-lasting loaf than your average bakery as we OPTIMISE our packaging for DELIVERY. This will guarantee that your loaf can be enjoyed just the […]

Since Launching in May 2020, our focus has been to ensure that our Sourdough loaves are happy from start(er) to finish. Our simple but efficient 4 STEP bake-to-deliver process guarantees not only a loaf that is of the freshest quality but also that will last longer than the average store-bought loaf of bread.  Before anything […]

One of our darker and denser loaves and the latest addition to the Good In Bread family, the Nordic rye ‘loaf story’ baked in a tin with sunflower seeds and rye flakes takes its roots in Germany, where many enjoy it as a savoury breakfast with sides, such as cheese, cured meats or eggs, but it can of course also […]