Sourdough Stories

We are committed to bringing you some of the most delicious “healthy” bread in London.  We believe that, if done the artisan way, Sourdough bread can not only be good for the soul but for the body as well. Our Sourdough loaves are handcrafted by Sciascia Storey, an independent artisan bakery in West London, who […]

Hello, I am Emily, founder of Good In Bread. I started Good In Bread in 2020 to join the rising Sourdough revolution. More concretely I wanted to give more Londoners easier access to extraordinary Sourdough bread via a weekly Sourdough subscription. Having grown up in Brittany, France, where bread was at the centre of our […]

Our Sourdough has been handcrafted and baked the artisan way, using long fermentation, natural leavens and a whole lot of love and care. However, this means that some of our loaves may occasionally present some small imperfections, such as larger holes, fewer seeds, a slightly burnt crust, or a funny shape. We try our very best to send you loaves […]

We are all about embracing Sourdough this Swimsuit season. Because eating healthy doesn’t have to mean cutting out all the carbs, especially when they’re the good kinds of carbs. Here’s why. We believe that, if done the artisan way, Sourdough bread can not only be good for the soul but for the body as well. Using only natural leavens […]

We love sharing the multitude of benefits that sourdough bread has, so our latest Sourdough Sessions is unpacking a few of these benefits and comparing Supermarket Bread with Artisan Sourdough Bread. Industrially produced, or pre-packaged sliced bread, that we can buy in the supermarket has undergone a more complex process than artisan bread bought fresh. […]

We caught up with our exclusive sourdough bread supplier & Sciascia Storey’s Head Baker, Julian, who has been in the trade for over 20 years, to reveal some of the secrets behind what sets our sourdough apart. Julian always strives “to produce great tasting and authentically produced sourdough that has a minimal ingredient base, is organically sourced and […]

Our loaves are handcrafted using the finest of stoneground flours from both Stoate & Sons and Shipton Mill. It is really important to us that we use such high quality flour due to its high nutritional value, while ensuring that we provide our customers with the best quality bread that we can! It’s a combination of our […]

We are very proud to be collaborating exclusively with Sciascia Storey, an independent artisan wholesale bakery in West London, our one and only partners in crumb! Using 100% organic flours and a slow and cold fermentation process, they provide us with loaves that are handcrafted the artisan way, packed with nutrients, character and flavour, creating authentic Sourdough that is good for the body and […]