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Nothing spoils a good slice of sourdough like rock-hard butter. From quick-softening hacks to the best way to store it, here’s how to keep your butter perfectly spreadable.

With new health recommendations urging people to consume more calcium to reduce their bowel cancer risk, you might think fortified flour is the answer. But not so fast—discover why it’s not the ideal choice for your health.

Explore Islington’s top independent bakeries, featuring both well-known and niche spots. Discover artisanal breads, pastries, and more from these local favourites.

Food standards are all over the place post-Brexit, and that’s why going organic is more important than ever! Want to know about the sneaky pesticides allowed in the UK? Curious how choosing organic sourdough can boost your health and help the planet? Dive into our latest article for some eye-opening facts.

Our website just got a major update! It’s now easier to use, loads faster, and has better navigation. Read on to discover what’s new and how to make the most of our improved site.

Use code: BUNDLE10 Enjoy your our popular bread and bagel bundle* for £10 when you subscribe (down from £13.30), including FREE SHIPPING! *offer available for plain bagels only. Discount eligible for first delivery. Cancel any time. SHOP BREAD AND BAGEL BUNDLE

We believe in celebrating your loyalty with a rewards system designed to elevate your experience. Our unique approach ensures that the more you engage with us, the greater the rewards you unlock. Welcome to Good In Bread’s Reward System – a three-tiered program that turns your spending into exciting perks. Tiered Rewards: Get ready to […]

Country & Townhouse: “Everyone’s obsessed with sourdough and it’s gobbled up quickly in our house so Good in Bread’s subscription model where it’s delivered fresh to your door (and fits through the letter box) is just genius”. Lucy Cleland Dailymail.com: Flexible and easy-to-use, a lucky recipient can sit back and wait for their freshly baked loaf to […]