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October 27, 2025

Why the UK is adding folic acid to flour

By 2026, all non-wholemeal flour in the UK will include folic acid. Learn why it’s happening, what the science says, and how it affects artisan baking.

February 28, 2025

Tips to perfectly spreadable butter

Nothing spoils a good slice of sourdough like rock-hard butter. From quick-softening hacks to the best way to store it, here’s how to keep your butter perfectly spreadable.

January 10, 2025

The truth about fortified flour

With new health recommendations urging people to consume more calcium to reduce their bowel cancer risk, you might think fortified flour is the answer. But not so fast—discover why it’s not the ideal choice for your health.

November 28, 2024

Best independent bakeries in Islington

Explore Islington’s top independent bakeries, featuring both well-known and niche spots. Discover artisanal breads, pastries, and more from these local favourites.

October 11, 2024

Why organic is more important than ever

Food standards are all over the place post-Brexit, and that’s why going organic is more important than ever! Want to know about the sneaky pesticides allowed in the UK? Curious how choosing organic sourdough can boost your health and help the planet? Dive into our latest article for some eye-opening facts.

September 4, 2024

Introducing our updated website: A better customer experience awaits!

Our website just got a major update! It’s now easier to use, loads faster, and has better navigation. Read on to discover what’s new and how to make the most of our improved site.

April 30, 2024

Our offers

Use code: BUNDLE10 Enjoy your our popular bread and bagel bundle* for £10 when you subscribe (down from £13.30), including FREE SHIPPING! *offer available for plain bagels only. Discount eligible for first delivery. Cancel any time. SHOP BREAD AND BAGEL BUNDLE

October 6, 2023

Our new bread rewards

We believe in celebrating your loyalty with a rewards system designed to elevate your experience. Our unique approach ensures that the more you engage with us, the greater the rewards you unlock. Welcome to Good In Bread’s Reward System – a three-tiered program that turns your spending into exciting perks. Tiered Rewards: Get ready to […]

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