Sourdough Stories

The age old saying ‘eat breakfast like a king’ is a bit of a mantra here at good in bread. Bread is always the hero of our breakfast table. This is Emily’s breakfast of choice. This morning we’ve got some freshly baked sourdough, half an avocado, some cherry tomatoes, radish and some crumbled feta cheese […]

Exploring the Rich History of Jam: A Perfect Companion for Sourdough Bread Welcome, bread enthusiasts and jam aficionados, to a journey through time as we unravel the fascinating history of jam. Today, we invite you to savour the delightful tale behind this delectable spread and discover why it has become the perfect companion for your […]

The baguette is as French as it gets. There are some wonderful legends, stories and anecdotes as to how the baguette came to exist in its current form and become not only the de facto breakfast of many French people but also, a nation’s symbol and reference point. The word baguette comes from the Latin […]

Sourdough is the oldest and most original form of leavened bread. The oldest recorded use of Sourdough is from the Ancient Egyptian civilizations. It was probably discovered as most things are by accident. It’s believed that either the Egyptian people, being used to making beer, mixed up a bag of flour with beer and produced a light loaf of bread. Another theory is they left some […]

We are committed to bringing you some of the most delicious “healthy” bread in London.  We believe that, if done the artisan way, Sourdough bread can not only be good for the soul but for the body as well. Our Sourdough loaves are handcrafted by Sciascia Storey, an independent artisan bakery in West London, who […]

Hello, I am Emily, founder of Good In Bread. I started Good In Bread in 2020 to join the rising Sourdough revolution. More concretely I wanted to give more Londoners easier access to extraordinary Sourdough bread via a weekly Sourdough subscription. Having grown up in Brittany, France, where bread was at the centre of our […]

Our Sourdough has been handcrafted and baked the artisan way, using long fermentation, natural leavens and a whole lot of love and care. However, this means that some of our loaves may occasionally present some small imperfections, such as larger holes, fewer seeds, a slightly burnt crust, or a funny shape. We try our very best to send you loaves […]

We are all about embracing Sourdough this Swimsuit season. Because eating healthy doesn’t have to mean cutting out all the carbs, especially when they’re the good kinds of carbs. Here’s why. We believe that, if done the artisan way, Sourdough bread can not only be good for the soul but for the body as well. Using only natural leavens […]