Sourdough Stories

What makes sourdough authentic? Is all sourdough created equal? These are some questions we answer while diving into the 9 key differences between sourdough and sourfaux.

There’s something undeniably enchanting about the taste of a perfectly baked sourdough loaf. Its distinct flavour profile, characterised by a harmonious blend of tanginess and depth, has won the hearts (and taste buds) of bread enthusiasts worldwide. Let’s dive into the fascinating world of sourdough and unravel the secrets behind its irresistible flavour. The Art […]

Sourdough’s benefits are numerous!  When made the artisan way, Sourdough bread is a great way to support a healthy gut and in turn, wellness! As our bread is handcrafted using 100% organic ingredients, natural leavens, and a long cool fermentation process, it is not only fragrant with that delicious aroma, but nutritious as well, as […]

The age old saying ‘eat breakfast like a king’ is a bit of a mantra here at good in bread. Bread is always the hero of our breakfast table. This is Emily’s breakfast of choice. This morning we’ve got some freshly baked sourdough, half an avocado, some cherry tomatoes, radish and some crumbled feta cheese […]

Exploring the Rich History of Jam: A Perfect Companion for Sourdough Bread Welcome, bread enthusiasts and jam aficionados, to a journey through time as we unravel the fascinating history of jam. Today, we invite you to savour the delightful tale behind this delectable spread and discover why it has become the perfect companion for your […]

The baguette is as French as it gets. There are some wonderful legends, stories and anecdotes as to how the baguette came to exist in its current form and become not only the de facto breakfast of many French people but also, a nation’s symbol and reference point. The word baguette comes from the Latin […]

Sourdough is the oldest and most original form of leavened bread. The oldest recorded use of Sourdough is from the Ancient Egyptian civilizations. It was probably discovered as most things are by accident. It’s believed that either the Egyptian people, being used to making beer, mixed up a bag of flour with beer and produced a light loaf of bread. Another theory is they left some […]

We are committed to bringing you some of the most delicious “healthy” bread in London.  We believe that, if done the artisan way, Sourdough bread can not only be good for the soul but for the body as well. Our Sourdough loaves are handcrafted by Sciascia Storey, an independent artisan bakery in West London, who […]