Back September 6, 2024

Revving Up for Sourdough September!

Get ready to dive into Sourdough September with us! This month-long celebration, run by The Real Bread Campaign, honours genuine sourdough bread and the passionate bakers behind it. Since 2013, this event has been all about highlighting why real sourdough makes life sweeter.

Our mission this September is to encourage people to:

🍞 BAKE: Try your hand at making genuine sourdough with our special baking kits and ready-made starter. We’re also launching an exciting new product in our bake-at-home range this month—stay tuned!

🍞 BUY: Support independent bakeries and start-ups by buying sourdough from them. You’re more likely to get an authentic loaf there than at the supermarket. And remember, online bakeries like ours deliver the real deal right to your door. Check out loaves – not only are they 100% authentic sourdough but they are also made with organic stone-ground flour.

🍞 DISCOVER: Become a sourdough expert! Learn how to tell the difference between true sourdough and ‘sourfaux’. Check out our blog, Sourdough vs Sourfaux, for all the details.

🍞 JOIN: Back The Real Bread Campaign which is part of Sustain: The alliance of better food and farming. September is dedicated to sourdough and its benefits.

What We’re Up To This September:

We have a baking kit giveaway live on IG! Sourdough September is the perfect time to try your hand at baking 👨‍🍳👩‍🍳

Follow us on Instagram and LinkedIn for a month packed with sourdough tips, updates, and celebrations. More surprises and new launches to come!

Let’s make this September both impactful and flavourful.