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We currently deliver to London (inside M25) If you are outside of London you can purchase our products from our partner DELLI

Loaf Of The Week: Breadhead


Loaf Of The Week: Breadhead

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Bundle up in bread!

Introducing Loaf of the Week: Breadhead – where you can experience the delicious and varied world of Sourdough breads on a weekly or fortnightly basis & get free shipping with each delivery!

Fancy giving it a try before committing to a regular delivery? You can order it as a One-Time-Purchase to see if this is the subscription for you, no strings attached!

This subscription tier is perfect subscription those who can’t live without bread! With this subscription, you’ll receive 1 large sourdough loaf and 4 small or 2 medium bakery items on a weekly rotation.

This subscription features a rotation of 10 different loaves, which includes 6 of our classic range of Sourdoughs + 4 of our premium Sourdoughs. Plus be the first to receive new products and limited edition bakes!

1 of 10 large Sourdoughs from the following:

6 classic Sourdoughs: White Country, Oat Sourdough, Wheat & Rye, Multigrain and Wholewheat and Seeded.

4 premium Sourdoughs: Hazelnut & Cranberry, Sweet Potato, ‘Fruit & Spice’ Christmas Loaf and Cheese and Olive.

Plus a selection of our smaller bakery items from the following:

4 Brioche Buns, 4 plain Bagels, 1 Baguette & 1 Tomato Parsley Foccacina, 1 Brioche loaf,  4 Ciabatines, 2 plain & 2 poppy seed bagels, 2 plain & 2 sesame Bagels & 1 Kids Loaf.

With so many varieties landing on your doorstep every week, you’ll never get bored!

Free Delivery, Cancel at anytime.

Additional information


One Time Purchase, Once a Week, Once Every Two Weeks, Once a month

Delivery Days

Tuesday, Wednesday, Thursday, Friday, Saturday

Loaf of the week format

Unsliced, Sliced, Thinly sliced

LOTW Preferences

No fruit, No nuts, No nuts or seeds, No olives, No seeds, Surprise me, Vegan


The loaf you receive each week comes from a rotation of 10 different loaves, which includes 6 of our classic range of Sourdoughs + 4 of our premium Sourdoughs, along with 4 small items, 2 medium items or 1 tin loaf on a weekly rotation.

  • W/C 10th June / This week’s bundle:
    • ‘Nutty But Nice’ Hazelnut & Cranberry
    • ‘Loaf Handles’ Brioche Loaf
  • W/C 17th June / Next week’s bundle:
    • Overnight Oat ‘Hearty Loaf’
    • ‘Twiggy’ Baguette
    • Tomato Parsley ‘Loaf Child’ Focaccina



How does Good in Bread work?

1 Find your perfect loaf

Browse our selection of subscriptions, bundles, offers and one-time purchases to fulfil your bread desires.

2 Customise your bread

Select a one-time purchase, or try a regular subscription – you can tailor your order to any dietary requirements you may have.

3 Receive your delivery

Receive your bread in 100% eco-friendly packaging, delivered fresh from our oven by electric vehicle.

Get ready to fall in loaf!

Comfortable packaging

We offer our breads unsliced or pre-sliced - ready for the freezer in a letterbox.

Regular deliveries

We deliver your Sourdough bread by zero-emission vehicle, Tuesday - Saturday.

Breadcrumb rewards

Receive exclusive discounts & offers through regular purchases.

Flexible & hassle-free

Place a new order, delay or amend your upcoming order up to 24 hours in advance.

Delicious products

A fantastic aroma and flavour that will keep you coming back for more!

Save time

We deliver straight to your door so you never have to worry about running low on Sourdough ever again!

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