Terms & Conditions

By placing an order on this website, you are agreeing to the following terms and conditions:


Order Acceptance Policy

All orders and subscription requests received are subject to acceptance by Good In Bread Limited, and any personnel from Good In Bread reserves the right, at our absolute discretion, to reject any order without giving reasons. In the event of rejection, we will refund or cancel any payments received in full, via the payment method used to place the order. 

Changes to your order

If you wish to make any changes to an order, please do so by logging in to the Good In Bread website using the Manage My Account or Upcoming Orders pages. Alternatively, please contact Customer Service via email at hello@wearegoodinbread.com. Because our loaves come fresh from the oven and are handcrafted to order, we can only guarantee changes to an order if requested at least 48 (business) hours before the scheduled delivery day. For example, if your delivery is due on Friday, any changes must be made before 9am on Wednesday. If your delivery is due on Tuesday, any changes must be made before 9am on Saturday. Any changes made after this point will still be processed, but will only affect deliveries for the following planned delivery. By joining Good In Bread you understand that we offer an ongoing weekly delivery service. If you ever want to skip a delivery, you must opt-out in your account, and within the two day cut off period mentioned above.

Subscription prices

The price for each order within a subscription is the price at the time that a subscription is set up. We reserve the right, at our absolute discretion, to raise our prices at any time for reasons including, but not limited to, price increases from our suppliers and partners. If we raise our prices, we will notify our subscribers and provide the option to cancel your subscription free of charge.


Pausing or cancelling your ongoing subscription

Orders can be cancelled, paused or changed at least 48 (business) hours before the next scheduled delivery day. For example, if your delivery is due on Friday, any cancellations must be made before 9am on Wednesday. You can do this in “Upcoming Orders” and can also amend your upcoming orders or cancel by contacting us at hello@wearegoodinbread.com.

If you wish to change your subscription, please do so via the "Manage My Account" area of the www.wearegoodinbread.com website. 

You can cancel, pause or change your subscription at least 48 (business) hours before the next scheduled delivery day within your subscription plan. In such circumstances the pause, change or cancellation will take effect without charge. If you ever have a problem, please get in touch via email. We’ll get back to you as soon as we can.


Good In Bread delivers to the London addresses listed on the website homepage within London, but does not deliver to PO boxes and BFPO.

You’ll receive your deliveries from a third party bicycle courier service. We don’t guarantee delivery times, only the date, so if your bread is not with you in the morning, hold tight, because it’ll be with you later that day, and it will still be fresh when you collect it in the evening.

We will make every effort to communicate your delivery instructions to your delivery provider, however we cannot guarantee that delivery instructions will be followed. Timed deliveries are not available.

Although our team will always try our best to ensure punctual delivery for our customers, Good In Bread cannot be held responsible if a delivery arrives late due to any circumstances impacting the availability of the courier and delivery services that we use or anything else outside of Good In Bread’s control.

In the event of a non-delivery (your bread not having arrived on their intended delivery date), please contact us at hello@wearegoodinbread.com. It is the customer's responsibility to contact us within 7 days of the scheduled delivery date in order to claim a refund. Failure to do so will result in the lapse of any rights to a refund.

If you change address, you must update your address details on the "Manage My Account" section of the www.wearegoodinbread.com website to ensure that no deliveries are sent out to the wrong address. Please ensure this is done by 9am the day before your next order is due to arrive. We are unable to provide refunds for any deliveries sent to the wrong location where we have not received advance notice in accordance with this paragraph.



We care a lot about the loaves we send to our customers. If you’re ever unhappy with the quality of our loaves and we agree that they’re not up to scratch, we will, at our discretion, offer you a discount on your next delivery, or send out a replacement box on the next available date. 


While our breads are packed carefully to ensure they arrive in perfect condition, on occasion (and for reasons beyond our control) damage may in transit. Should this occur to a level that you deem unacceptable, please contact us so that we can arrange a free replacement at our next available delivery date, or a refund. Please note that you will need to email us a photo of the damaged products within 12 hours of receipt in order to be eligible for a refund. If we offer you a refund, we will refund you the full amount paid for the damaged items within 3 business days. Please note that banks might take an additional 3-5 days to refund the amount to your card.


While we do everything we can to make sure your orders are delivered, sometimes mistakes do happen and deliveries don't arrive. If we fail to deliver your order (i.e. if your loaves or spreads have not arrived on their intended delivery date) we will send you a free replacement on our next available delivery date, or a refund. If we offer you a refund, we will refund you the full amount paid within 3 business days. Please note that banks might take an additional 3-5 days to refund the amount on your card.


Due to the perishable nature of our bread, we are unable to accept returns. We offer our customers refunds or replacement delivery if our loaves are not delivered to an acceptable quality, as detailed above.


At our discretion, from time to time, we may offer products at discounted prices. These offers are valid from the time that we introduce them to the end date of the offer and they cannot be used for purchases before the offer introduction date or after the offer end date.

In the event that a customer has made a purchase and the price of the purchased product subsequently falls or is discounted owing to a special offer, the price of the product at the time of purchase shall prevail. We are unable to offer special offer discounts for purchases that have already been made.

As our special offers are contingent on availability, we may change the terms of special offers and promotional codes, or withdraw them altogether, at any time, and without prior notice.

We also reserve the right, at our absolute discretion, to offer different personalised special offers and promotions and it will therefore only be possible for the customer in receipt of the special offer to redeem the discount.

Unless explicitly otherwise stated, free or discounted introductory offers are only available to new users of the Good In Bread service, and are only available once to any one household.

Except where otherwise stated, discounts and credits are available only once to any one person. Discounts and credits cannot be used in conjunction with any other offers.

Discounts and voucher codes cannot be redeemed against delivery charges; percentage discount vouchers are applied only to the cost of orders unless otherwise stated.

Customers enjoy free delivery on all orders above £15 (except for Subscriptions) However, if a promotional code is used resulting in the amount paid by the customer falling below £15, the free delivery is no longer granted. E.g. if basket is equivalent to £15 at checkout and a £5 promotional code is used by customer, the customer's spend is £10, and so the basket would not qualify for free delivery on top of the promotional code. Should the basket be equivalent to £25 at checkout and a £5 promotional code used, the customer's spend is £20, and so the basket qualifies for free delivery.


Please show your love by not republishing, editing or modifying any material on the website or site content.


We accept American Express, Visa and MasterCard credit and debit cards.  In order to offer the best security, all our payments are processed securely by Stripe.


Adverse weather conditions

During adverse weather conditions (including but not limited to heavy snow, ice, flooding or high winds), our delivery partners may not be able to deliver orders on time. This is outside of our control and we cannot accept responsibility for the late delivery of the order. Therefore, in the event of adverse weather conditions, we aren't able to refund or offer re-delivery of affected orders.

Force Majeure

Good In Bread shall not be liable for delay in performing or for failure to perform its obligations if the delay or failure results from any of the following: (i) Acts of God, (ii) outbreak of hostilities, riot, civil disturbance, acts of terrorism, (iii) the act of any government or authority (including refusal or revocation of any licence or consent), (iv) fire, explosion, flood, fog or adverse weather, (v) power failure, failure of telecommunications lines, failure or breakdown of plant, machinery or vehicles, (vi) default of suppliers, sub-contractors or delivery partners, (vii) theft, malicious damage, strike, lock-out or industrial action of any kind, and (viii) any cause or circumstance whatsoever beyond Good In Bread's reasonable control.

Covid-19 info: If the government were to enforce further lockdown measures due to the Coronavirus outbreak, and Good In Bread either could not perform or was delayed in performing its obligations due to shortages of raw materials or supply chain problems, Good In Bread shall not be liable.


Whilst we agree to use all reasonable endeavours to ensure that the Good In Bread service is fully operational and error-free we cannot guarantee this and, therefore, accept no responsibility for any interruption of the Good In Bread service and shall be released from our obligations under these Terms and Conditions in the event of any cause beyond our reasonable control which renders the provision of the Good In Bread service impossible or impractical.

Except in cases of death or personal injury arising from our negligence, or fraud or fraudulent misrepresentation, our liability in connection with your order with us shall not exceed the price paid to us for the order in question (defined as an individual delivery within a particular week, not an entire subscription).

Subject to the exclusion above we exclude all liability for any claims, losses, demands and damages, including without limitation, any costs, loss of profits, loss of contracts or business opportunity, loss of data and any other consequential, incidental, special or punitive damages, even if we have been advised of the possibility of such damages, arising directly or indirectly out of or in any way connected with your use or inability to access the Good In Bread service, whether arising in contract, tort (including negligence), under statute or otherwise PROVIDED THAT nothing contained in these Terms and Conditions affects or will affect your or the recipient's statutory rights in relation to the quality, fitness or description of the products supplied.


To ensure that we can communicate effectively with both customers and recipients, it is very important that you provide accurate personal information. Please remember that we value your privacy and will never lease, rent or sell your private information. For more information, please see our privacy policy.

During the checkout process, we ask for the following personal information:

Customer's email address: We use this information to provide a better customer experience by sending order confirmations, substitution information, dispatch confirmations and delivery confirmations. We will also use the customer's email for marketing communications from time to time. Please ensure that email addresses are accurate. 

Customer's full name and address: We use this information for credit and debit card validation.

Customer's telephone number: We use this information to contact customers in the event of problems with the order such as payment failures or delivery issues.

Recipient's full name and address: We require this information in order to deliver the loaves and products you have ordered from the Good In Bread website. It is vital that the recipient's address is accurate. We will also use the recipient's name and address for marketing communications from time to time.


We reserve the right to supplement and amend the Terms and Conditions on which you are permitted access to the Good In Bread website and/or the Good In Bread service from time to time. We will publish any changes on the Good In Bread website and it is your responsibility as a customer to review the Terms and Conditions on each occasion you access the Good In Bread service or Good In Bread website. Changes will be effective five (5) hours after the posting of any such change and all subsequent dealings between you and us shall be on the new Terms and Conditions.

Additionally, we reserve the right to suspend, restrict or terminate access to the Good In Bread site and/or the Good In Bread services for any reason at any time.

These Terms and Conditions shall be deemed to include all other notices, policies, disclaimers and other terms contained in the Good In Bread website, provided that in the event of a conflict between any such other notices, policies, disclaimers and other terms, these Terms and Conditions shall prevail. If any of these Terms and Conditions is held to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.

A person who is not a party to the agreement between you and us has no rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any of the Terms and Conditions but this does not affect any right or remedy which exists apart from that Act.

In respect of fraudulent misrepresentation, this agreement (including any documents and instruments referred to herein) supersedes all prior representations, arrangements, understandings, and agreements between you and us (whether written or oral) and sets forth the entire agreement and understanding between you and us relating to the subject matter hereof.

These Terms and Conditions shall be governed by and construed in accordance with English Law and the parties agree to submit to the exclusive jurisdiction of the English courts.

Thank you for your order, and we hope your Good In Bread experience will be a pleasant one!


We will be sad to see you go, but if the time ever comes to part ways, please get in touch via email at hello@wearegoodinbread.com and we will close your account.


We promise to look after your personal data in accordance with data protection rules. If you want to know more, take a look at our Privacy Policy.