Sourdough Stories

So this happened...we have officially surpassed 10,000 deliveries!  We couldn’t be more excited to shout about this milestone and we are beyond grateful because it’s in large part thanks to all...

Hello, I am Emily, founder of Good In Bread. I started Good In Bread in 2020 to join the rising Sourdough revolution. More concretely I wanted to give more Londoners easier access to extraordinary...

Country & Townhouse: “Everyone’s obsessed with sourdough and it’s gobbled up quickly in our house so Good in Bread’s subscription model where it’s delivered fresh to your door (and fits through...

Did you notice? Last week we introduced our home-compostable freezer-friendly slice pouches for your letterbox deliveries. This important step takes us one step closer to being a 100% eco-friendly company. As...

We pride ourselves in being a company that celebrates all things Sourdough and of course, we are all about delighting our customers every step of the way! From the moment you place...

The festive season is starting early this year. You know it. We know it. So we thought what better way to kick it off in style than by launching a *new* delightfully...

As a company obsessed with Sourdough and happy customers, we are continuously looking for ways to improve the quality of our loaves, our service & our overall customer journey. At the same time, we've also spoken...

A new rustic Sourdough loaf packed with cheddar cheese & olives, this savoury loaf combines a blend of wheat, wholemeal and spelt flours to create a rich flavour profile, which alongside the...